That's too funny.
Several years ago I was selling a beat up old pick up truck. I advertised it in the newspaper. It was a Dodge 100 Custom. I didn't know much about it except that I bought it cheap, as it was already old and beat up when I bought it. It had been used as a work truck by a painter. There was 4 inches of paint in the bed, in some places it was 8 inches thick.
On the front fenders there was a medalion that said 100 Custom. Figuring that that was the the model, I advertised it as such. Half the callers asked what was custom about it.