I just rewatched the video. After they add the stuff he leans over on the counter. Then the whole video shakes. That's where they stopped the video and replaced the jar with one with actual glow chemicals. The whole thing is fake.
I do not know if this thing is fake or not, but wood matches are not all created equal. There are the old style "stike anywhere " matches and there are wood safety matches. Strike anywhere matches are getting hard to find anymore due to liability issues. Read the box. You can get a box of them to flashburn just by throwing them down on the floor.